A colourful collectible honouring The Who's impact on youth culture as mod icons. This silver-plated medal includes the iconic roundel ˜target' on the front and The Who logo on the reverse.

The issue's Miniature Sheet featuring group shots and images capturing legendary live performances is cancelled with an exclusive Modbury postmark.

The custom envelope features the band members set against a Union Jack backdrop. A limited edition of 5,000 souvenirs available worldwide.